Julia Feldman's profile

"Blue Leaf" - Website Multimedia Promotional Materials

Blue Leaf
Multimedia Promotional Materials

Concept :"Life is Art"

Life as Art
There is a place…
… where art is not separate from life. It is not contained. It is something you just admire from afar. It is a place where art is in everything that surrounds you. It becomes not something you buy, but a way to live.

Information Architecture
Site Map
Preliminary Wireframes
Database Architecture
The Magical Story
There is a place…
…where you can create a magical storybook atmosphere from your surroundings. A whimsical escape from the ordinary. A place that blends the imagination of youth with the sophistication of age.
Site Map
There’s a place. An island in a sea of complacency. A place of uncommon beauty, full of beautiful things. Full of gorgeous textures and colors and styles. Around every turn, there’s a surprise. A treasure that immediately captures your fancy. Suddenly, you’ve found it. The thrill of discovery.  “That’s exactly what I had in mind,” you think. It’s a place, in fact, where it’s hard to separate the imaginary from the real. Because the piece you’ve been thinking of, the design that you’ve had in your mind all along, and that you know would be perfect, could very well be right around the next corner. That’s why the advertising is often a combination of illustration and photography – because Blue Leaf itself is a combination of what you’ve been dreaming of and the reality of finding it. Illusion becomes reality. Dreams are material and tangible. That perfect chandelier you’ve dreamed of, is no longer just in your head, but now hangs proudly in your home. “Perfect” isn’t just a wish, but now elegantly gift wrapped and ready to be eagerly given. And so, it’s a place where magic and myth mingle with the practical and come to life. It’s a place, simply called Blue Leaf.
"Blue Leaf" - Website Multimedia Promotional Materials
Published:

"Blue Leaf" - Website Multimedia Promotional Materials

Email blast design and collateral materials ads for magazines

Published: